Why NORML Matters: Advocating for Cannabis Reform Since 1970

Cannabis reform didn’t happen overnight—it’s been built by visionaries and brave advocacy groups. At the top of that list is NORML, the National Organization for the Reform of Marijuana Laws.

Here’s why NORML matters:

Long-standing mission: Since its founding in 1970 by attorney Keith Stroup, NORML has led the charge to reshape public opinion on cannabis—aiming to decriminalize its responsible use and ensure safe access for adult consumers. 

Powerful consumer advocacy: NORML stands for removing criminal penalties for private possession, personal cultivation, and casual nonprofit sharing of small amounts—pushing for a legally regulated market. 

Nationwide and growing: With chapters across the U.S. and international branches in Canada, France, New Zealand, and South Africa, NORML links grassroots activism with strategic policy change.

Educating and defending: Their sister entity, the NORML Foundation, focuses on public education, legal aid, and research—teaching the facts and supporting those affected by cannabis laws.

At Pablo’s Barrel & Leaf, we align ourselves with NORML’s mission—standing for transparency, responsibility, and elevating cannabis culture. Our products are tested, informed, and crafted the right way—just like the reform NORML fights for.

Want to learn more about NORML’s work? Visit norml.org — it's their official site with tons of resources and news.

Curious about cannabis policies in your state or nationally? NORML has details on current laws and reform efforts.